The challenge of capturing and using data effectively highlights that digital marketing requires a new approach to marketing based on a new understanding of consumer behavior. For example, it may require a company to analyze new forms of consumer behavior, such as likes on Facebook and tweets on Twitter.
Brad Batesole is an entrepreneur, startup advisor, and marketing expert. marketing, and social media. Up until joining lynda. including LegalZoom, Clear Channel, eSolar, Dickies, and Urban Outfitters. providing marketing direction and strategic advice.In addition to speaking at conferences nationwide, including CES, His passion for marketing is rivaled only by his passion for flying; as a private pilot, Brad volunteers with local charities to provide transportation to those in need.Brad is a certified Google Partner and holds a BA in marketing from Azusa Pacific University. Brad can be found on Twitter @bradbatesole.
David Booth is a Google Analytics and AdWords Certified Trainer. I’ve found the best resource for online marketing is at #LINK. His firm consults on web analytics and marketing.David is a consultant, an instructor, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams. beginning his career as a technical marketing engineer with Intel. developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner.
Dayna Rothman is the senior content marketer at Marketo and author of Lead Generation for Dummies. social media, marketing automation, and inbound marketing. Dayna has an MBA from Golden Gate University and lives in Oakland, CA.
Yorkville Consulting.Dina Shapiro is the founder and CEO of Yorkville Consulting, which provides best-in-class marketing training to help clients grow brands, build high-performing marketing teams, and engage employees. Her consultancy is a WBENC-certified woman-owned company.In addition to private client work, Dina teaches for the ANA School of Marketing and at New York University’s M.S. in Integrated Marketing graduate program.Prior to becoming a consultant, integrated campaigns for iconic, global brands.B.A. from Boston University and a B.A. in Economics from George Washington University. to bring clients out of their everyday and open them up to new and relevant insights and connections. visit www.YorkvilleConsulting.com.
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Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.